diff --git a/Dockerfile b/Dockerfile
index 3cdff29..83edd1c 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -2,7 +2,7 @@ FROM python:3.8-slim
 
 EXPOSE 4785
 
-RUN pip3 install --no-cache-dir matrix-nio
+RUN pip3 install --no-cache-dir markdown matrix-nio
 
 ADD matrix_webhook.py /
 
diff --git a/README.md b/README.md
index 9088815..38d2619 100644
--- a/README.md
+++ b/README.md
@@ -34,6 +34,6 @@ docker-compose up -d
 ## Test / Usage
 
 ```
-curl -d '{"text":"new contrib from toto: http://radio.localhost/map/#44", "key": "secret"}' 'matrixwebhook.localhost/!FwpsPdeIYWcXDVpRmO:matrix.org'
+curl -d '{"text":"new contrib from toto: [44](http://radio.localhost/map/#44)", "key": "secret"}' 'matrixwebhook.localhost/!FwpsPdeIYWcXDVpRmO:matrix.org'
 ```
 (or localhost:4785 without docker)
diff --git a/matrix_webhook.py b/matrix_webhook.py
index 06fc5a5..6f18f75 100755
--- a/matrix_webhook.py
+++ b/matrix_webhook.py
@@ -4,7 +4,7 @@ Matrix Webhook.
 
 Post a message to a matrix room with a simple HTTP POST
 v1: matrix-client & http.server
-v2: matrix-nio & aiohttp
+v2: matrix-nio & aiohttp & markdown
 """
 
 import asyncio
@@ -13,6 +13,8 @@ import os
 from http import HTTPStatus
 from signal import SIGINT, SIGTERM
 
+from markdown import markdown
+
 from aiohttp import web
 from nio import AsyncClient
 
@@ -42,6 +44,8 @@ async def handler(request):
                                    content={
                                        "msgtype": "m.text",
                                        "body": data['text'],
+                                       "format": "org.matrix.custom.html",
+                                       "formatted_body": markdown(data['text']),
                                    })
 
     return web.Response(text='{"status": %i, "ret": "%s"}' % (status, ret),